Surge & & Hustle, Africa’s next-gen tap-to-earn video gaming driver, has actually launched sports betting within its street video game platform with a brand-new partnership with leading sportsbook platform service provider Altenar.
As component of the bargain, Altenar is providing hundreds of everyday pre-match events and live in-play wagering with rapid markets and cash out, alongside extensive esports protection and a full range of traditional sporting activities to Rise & & Hustle’s gamers in Nigeria.
Popular sports such as football and the English Premier League will form the foundation, complemented by thorough insurance coverage of regional competitions to please local wagering interests. Players will certainly take advantage of being able to make use of regional money (Niara), making certain an acquainted end-to-end experience.
The agreement sees Rise & & Hustle’s individuals take advantage of customised bet referrals, and smooth wallet integration across gambling enterprise, free-to-play and sportsbook. An optimized UI/UX with intuitive navigation throughout both mobile and desktop computer streamlines the betting process, while the free-to-play component honors players with totally free bets to drive involvement and maintain commitment.
Altenar’s customisable, mobile-first front end straightens perfectly with Increase & & Hustle’s brand, while its sophisticated threat management devices protect productivity and fraud prevention. Operators can now benefit from real-time, competitively priced chances and 24/ 7 access to Altenar’s trading team, highlighting its commitment to customer treatment.
The partnership complies with a solid year for Altenar on the African continent, after it obtained its South Africa licence back in December 2024 and selected Brendon Jeacocks as Regional Supervisor.
Tassos Theocharidis, Elder Business Exec at Altenar, claimed:
“We’re happy to join Rise & & Hustle to supply a new sports betting experience to its players. We securely count on the driver’s capacity in the fiercely competitive Nigerian market.
“We expect improving their current offering with the extra of our award-winning sporting activities betting modern technology.”
Josh Jones, CEO & & Co-Founder of Increase & & Hustle, commented:
“Our collaboration with Altenar allows us to deliver a world-class betting experience customized to Nigerian players’ interests.
“The onboarding procedure and speed-to-market were 2 crucial consider picking Altenar and presenting a sportsbook option will help us attract demographics as we progress our business.”
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